Kenya’s ...
Kenya’s Retail Sector Adopts 24-Hour Shopping to Meet Urban Consumer Demands
In response to evolving urban lifestyles, leading supermarket chains in Kenya, particularly in Nairobi and other major cities, are extending their operations to 24 hours. This shift is driven by increasing urbanization, demanding work schedules, and a growing consumer preference for convenience.
Prominent retailers such as Naivas, Quickmart, and Carrefour are at the forefront of this transition. Naivas Supermarket, for instance, has recently expanded its presence by opening a new branch in Nairobi’s Kilimani area, bringing its total number of outlets to 107 nationwide. The company has initiated round-the-clock operations in select locations, including Westlands and Kilimani, areas characterized by high foot traffic and mixed-use developments.
The rise of the gig economy has also contributed to this trend. Increased nighttime activity, as observed by ride-hailing services like Uber and Bolt, indicates a broader transformation in urban mobility patterns and lifestyle preferences.
This move towards 24-hour operations caters to various consumer groups, including late-working professionals, time-constrained parents, and those who prefer shopping during less crowded hours. Additionally, it has generated employment opportunities, necessitating increased staffing for night shifts. Retailers have also enhanced security measures, such as improved lighting, surveillance systems, and the deployment of security personnel, to ensure a safe shopping environment.
In summary, Kenya’s retail sector is adapting to changing consumer behaviors by embracing a 24-hour shopping culture, reflecting the nation’s dynamic urban lifestyle and the growing demand for flexibility and convenience in retail services.
Market Kenya - News Service
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