Kenya ...
Kenya Anticipates 20% Increase in Tourists from India in 2025
Kenya is projecting a 20% rise in tourist arrivals from India this year, driven by heightened interest and strategic promotional campaigns. In 2024, the country welcomed 106,863 visitors from India, marking a 12.4% increase from the 95,038 tourists recorded in 2023. This upward trend is expected to continue as Kenya intensifies its marketing efforts in key Indian cities.
Recent travel trade roadshows in Ahmedabad, Bangalore, and Kolkata have significantly boosted Kenya's visibility as a prime destination. Fred Kaigwa, CEO of the Kenya Association of Tour Operators (KATO), noted the positive reception from these events, stating that there has been a surge in inquiries related to Meetings, Incentives, Conventions, and Exhibitions (MICE), as well as leisure travel. He expressed optimism that these engagements will translate into increased bookings throughout the year.
To capitalize on this momentum, the Kenya Tourism Board (KTB) has announced a two-month joint sales campaign in collaboration with prominent Indian travel partners. These partners include SOTC Travel Limited, Make My Trip, Ease My Trip, Pick Your Trail, and Thomas Cook, among others. The campaign aims to promote "Magical Kenya" holiday packages tailored to the preferences of Indian travelers.
June Chepkemei, CEO of KTB, emphasized the importance of the Indian market in Kenya's tourism strategy. She stated, "As India is part of the emerging markets, we are going to pull out all the stops in partnership with the private sector to ensure that the destination remains top of mind among Indian travelers and investors in the tourism sector alike."
Traditionally, the Maasai Mara Game Reserve has been a significant draw for Indian tourists. However, Kenyan tour operators are now promoting a broader range of experiences to showcase the country's diverse attractions beyond the renowned wildlife safaris. Kaigwa highlighted this shift, noting that their promotions are now focused on Kenya's varied offerings, moving away from the traditional beach and wildlife safari narrative.
With these concerted efforts, Kenya aims to strengthen its position as a preferred destination for Indian travelers, offering a blend of cultural, adventure, and leisure experiences that cater to a wide array of interests.
Market Kenya - News Service
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